Who Will Be The Winner In Halloween Wars?

With Halloween approaching, more and more brands are actively promoting their own Halloween activities. No matter which activities the brands chose, the winner must be the brand that capitalized on social media. As the leader in chocolate industry, LindtChocolate promoted many activities on social media. However, I believe it can do a better job in social media after I searched the news about social media by Google.

The first news that caught my attention is <Brands Are Spreading Themselves Too Thin OnSocial Media — 10 Reasons To Go Platform-Native>. It said that too many brands and businesses try a scattershot approach at social media so that they cannot achieve ideal results。I agree with this opinion. You can find every brand’ homepage on Facebook, Twitter or other social media platforms, but few of them will give you a deep impression. I think the problem is the brands put energy into every platform so that none did very well. For LindtChocolate，it paid attention on every social media platform. And every platform just had the same content. However, each platform actually has its own culture and idiosyncrasy so that LindtChocolate should make more sense to double-down on a single platform rather than every platform.

The second news that caught my attention is <Facebook is now letting teens sharewith anyone>. This news said that users aged from 13 to 17(teens) would now be able to switch their settings to share posts with anyone on the Internet, rather than just their “friends” or “friends of friends”. It means that the change will allow teenagers to activate a “follow” feature that lets their public posts pop up in people’s news feeds. And it is also a signal that the brands should pay more attention on teenagers on Facebook especially chocolate industry.

At the end, I want to ask you three questions:

Which platform is the most popular social media platform? The answer is Facebook!

Who are the main users in Facebook? The answer is the teens!

Who are the main consumers for LindtChocolate in Halloween? The answer is also the teens!

So I think it is an opportunity for LindtChocolate to focus on Facebook to create a best platform for teenagers instead of the better one. Being the best in Facebook will bring more benefits than being a better in every social media platform in Halloween wars.

News Link:

http://www.businessinsider.com/platform-native-social-media-marketing-2013-10

http://www.katu.com/news/tech/Facebook-to-let-teens-share-with-bigger-audience-228268321.html