I always was a “best” customer for several brands because
I will only be loyal to one brand of one category. For coffee category, I am
Starbucks’ loyal customer. While for chocolate category, I am M&M’s loyal
customer. What made me become M&M’s loyal customer is its personalized
products. Last Valentine’s Day, I bought a box of personalized M&M
chocolate that included my boy friend’s photo and some words I said to him as a
valentine for him. We both liked it very much so that I began to rediscover
this brand. And then I loved this brand. That is why I chose M&M to share
my opinions about its website’s UX.
picture 1
M&M’s website has a
good content I think. You can find many valuable and attractive content on its
website.
The first section I want to recommend is product section. Most people
love chocolate, while they have to worry about chocolate’s high calories. You
will see that M&M offer you different products that from low calories (150)
to high calories (250) after you browse its product section.
picture 2
The second section
I want to share is character section that contains all Mr. and Ms. M’s
introduction like age, weight, best feature and shortcoming. Before I found
this section, I just regarded these characters as cute toys. However, they are
all “real guys” because each of them has its own characteristics just like
human beings. Among all the characters, I like Mr. Yellow most because of his
plump, nice and smile.
picture 3
Last but not the least, the third section I want to
recommend is shop section that I loved so much. You can design your
personalized M&M chocolate in this section. You can choose not only your
favorite colors but also your own photos and words on the website. Addition to
product itself, you can also choose different box or gift set like candy dispenser,
glass bottle, lace favor bag, heart tote and card holder kits. All of these
functions are very easy to use, you can design your gift very fast and happy. I
think the special M&M gift box will be a best gift.
picture 4
However, M&M’s website
also had some weaknesses. Its main weakness I think is the website design that
all images on the website are too big to see the whole image while all images
on the smartphone are too small to clearly see the content on the image. As the
picture 2-4 shown, I can only see half of picture on the website so that I have
to turn down the page to see the whole picture. On the contract, I have to zoom
in the picture on smartphone to see the text on the pictures. In addition, the
design of shop section is different from the other sections. I think a good
brand website should keep the consistency of each section. The bad design gives
me a bad user experience actually. Finally, I want to suggest M&M to create
an app for its personalized product. It is because many people’s photos are
stored in their smartphone so that an app will be convenient for them.
picture 5\6
Although M&M has weakness in web design, I still love
this brand very much. I have to say Content Is the King!
Link: http://www.mms.com/
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