Facebook, the most popular social media platform, is based
on “Six Degree of Separation”. “Six Degree of Separation” is the theory that
everyone and everything is six or fewer steps away from any other person in the
world so that a chain of “a friend of a friend” statements can be made to
connect any two people in a maximum of six steps. This theory will help you to
know the whole world.
However, what most people or brands want to get is making
the world to know them rather than making them to know the world. So I think
that “Six Degree of Separation” cannot meet the modern people and brands’ needs
now. And we may need a new theory about making the world to know us. I want to
name this new theory as “Ten Degree of Spread”. In my opinion, every person may
influence more than ten people in their life so that every good message posted on
social media or said to others by a person will be spread to more than ten
people. 102 is 100. 103 is 1000. 104 is 10000.
… 10n is 100…000. The power of ten is so huge that ten people will
spread the message through the whole world. So “Ten Degree of Spread” is the
theory that every message can be spread through the whole world by less ten
people.
Well, where can we use this new theory? The answer is EVERYWHERE!
We should use this new theory on both people and brands.
For brands, no matter how good the products or campaigns
are, it was nothing if nobody knew them. So most brands paid more attention on
marketing promotion. Ten years ago, it was impossible to make the world knew
you just by traditional medias like print and TV. But now, it was much easier
to promote your products or campaigns to the world by digital medias, because
people can just spread your products or campaigns by a simple click. So the
main question is how to push people to click. In other words, what a brand
needs to do is just to push 10 people to spread its products or campaigns based
on “ Ten Degree of Spread”.
For individual person, his/her product is just himself/herself
while his/her campaign is about career. Although a person doesn’t need to make
the whole world to know him/her, it will bring him/her more opportunities if
there are more people knowing him/her. When I worked in Baidu as an intern, for
instance, I founded a social network website with five other talents from
Microsoft and Yahoo. And the reason I knew these five guys is through one of my
boss’s friends. My boss talked about me with her friend, and then her friend
share my information with a Microsoft guy that is one of the founders. Finally
he invited me to work with them. You see, just two people’s spread gave me an
opportunity. What about ten people, or 100 people?
Based on “ Ten Degree of Spread”, it is easy to touch the
whole world if we have good message. So we should focus on the message that we
want to spread instead of the form. In addition, we have to pay more attention
on preventing bad message from spreading because of the power of tens.
Finally, I want to say:
“ Ten Degree of Spread”
-- let the world know you!
Link:
No comments:
Post a Comment